Constantly saving self-sabotaging candidates from themselves is exhausting and demoralizing. Election day is still a long way away, so maybe she can still pivot from this shitty strategy and people will eventually forget it. But if she sticks with it and doubles-down, it will be yet another boring, slow motion fiasco.
And she has kinda already done so. The next day she did it by explaining how she intends to drive a wedge between Trump and McConnell. (Um, maybe don't do that in public?) In doing so she said she would probably have voted to confirm Brett Kavanaugh as Supreme Court Justice. Constituent outrage instantly intensified and she
walked it back hours later acting as if she had not really
thought about Kavanaugh much before. If true, this is also damning because senators should think about things like Supreme Court confirmations. Of course, it's not true because she lamented his confirmation in tweets last year.
In short, she pin-balled between very different positions and explanations. Individually, each of them made her look terrible - either stupid or dishonest. She just kept ringing her own bell: Supporting Trump is not a good look.
*DING!* Getting caught lying about it is not a good look.
*DING!* Her strategizing out loud on the air is not a good look.
*DING!* Supporting Kavanaugh is not a good look.
*DING!* Saying you had not really thought that much about Kavanaugh is not a good look.
*DING!* And then there is the infuriating pin-balling itself on top of all those individual things which establishes a pattern.
And - I cannot stress this enough - campaign launches are things that you
plan in advance. They are the
one thing in the campaign that you have the
most control over. After that, everything gets way dicier.
Amy McGrath's two-day campaign trainwreck is easy to critique, but I am not writing this to duplicate other people's efforts. I'm saying this shit-show illustrates a bigger issue, which is that this is a chronic problem with centrists who are paradoxically honest about being dishonest. A least when Hillary Clinton spoke of the necessity of having “
both a public and a private position,” she did it behind closed doors. (Then it leaked.) But pundits and other unofficial surrogates are not quite so discrete.
I'm going to go out on a limb here and say that it is stupid to call voters stupid.
Centrism's fundamental assumptions about voters and government invariably lead to lying and betrayal. It's baked-into their ideology. There's no denying that when their strategists and pundits stupidly trumpet it on talk shows and op-ed columns. "This is how we win," insist the experts who are almost always wrong and candidates who take their advice routinely lose.
Again, lying is a bad strategy to begin with. It's not just unethical, it's stupidly ineffective - especially when you tell the same lies for decades. People see a pattern and start to distrust you. Go figure. You can gaslight your party's hardcore loyalists for a long time, but it rapidly drives away everyone else.
Centrists lie like alcoholics and drug addicts - impulsively, passionately, desperately, and unconvincingly. Any glance at their past or their logic totally torpedoes their story and pointing it out only provokes their anger. Witness their behavior on Twitter. Centrism is a hell of a drug.
Compare this with Bernie Sanders' approach: He's blunt and most people love it. He is an unapologetic democratic socialist and still solidly popular. He must be doing something right. And that something is being honest. He passes the breathalyzer test and that's why we should let him drive - or perhaps pilot. Sanders stands for things and is very direct about it.
We see identical directness in the rising stars of the Squad - Congresswomen Alexandria Ocasio-Cortez, Ilhan Omar, Rashida Tlaib, and Ayanna Pressley. We should let them drive because House Speaker Nancy Pelosi certainly isn't leading anything resembling "Resistance."
The little kid yelling in the park was cute, but it's not so cute when centrists do it. And keep doing it.
UPDATE EDIT - 4/15/20:
If you think this post is an unfair generalization about centrists, think again. Despite Amy McGrath's spectacularly disastrous campaign launch, she is the candidate that the national Democratic Party establishment has chosen to throw its weight behind in the Kentucky primary. Why?
Needless to say, they should stay neutral in the primary and not put their
thumb on the scale for anyone. Outside help should wait for the general election against the Republicans. But even if they did have a legitimate role to play locally, the obvious responsible move would have been to pivot their support to another, more competent candidate as soon as possible to bury past embarrassment.
Alas, the problem there is the other two top candidates are genuine progressives and the national party would rather lose to McConnell yet again than see either of these progressives get the seat.
Charles Booker is a charismatic African American state legislator.
Watch his ad. It is honest and heartfelt - the opposite of McGrath. Former Marine Lt. Col.
Mike Broihier is another Democratic candidate.
Watch his ad too. Both ads look professional, but not artificial. They put compassion in front. By contrast, Amy McGrath's
latest stiff ad opposes Medicare for All and free college - two things a poor state like Kentucky could truly use.
But the ad has fighter planes in it and that's all that really matters, right?
My Facebook feed is constantly flooded with sponsored PAC ads for McGrath that act as if Kentucky has already held its primary and she is the party's nominee. Unlike McGrath herself, they don't lie outright: Instead, they simply frame it as a contest between McGrath vs. McConnell. There is no mention of the primary whatsoever. So of course, well-intentioned out-of-state Democrats donate to McGrath.
I think both Charles Booker and Mike Broihier are great candidates who are far more deserving of your dollars. Donate to them. They are honest, competent, and compassionate. Those things are important.
After all, we actually want to beat McConnell this November, right? Rank and file Democrats do anyway.
ADDITIONAL EDIT - 4/26/20:
Mitch McConnell has held his Senate seat since 1985. In every election since, the Democratic Party has run a moderate against him and lost. So save any "This is How We Win" lectures for never.
We are a poor state with dismal voter turn out because we don't offer voters anything to show up for. "Stop the Incumbent" is not a platform, so it rarely performs. It admittedly helped narrowly eject two terrible Republican governors - Ernie Fletcher and Matt Bevin - but they were extraordinarily horrible. But it has yet to eject Mitch McConnell despite his being widely despised by Kentucky Republicans. Nobody actually likes him, yet he has been ridiculously difficult to get rid of because the Democratic Party still has yet to figure out that you have to show up for people if you want them to show up for you.
A THIRD EDIT YET - 05/31/20:
Oh shit. This is a McGrath Facebook ad idiotically drawing attention to her fiasco campaign launch. Her team just cannot stop screwing up. This goes beyond doubling-down on dumb - It's
reanimating dumb. When I wrote this blog post almost a year ago, I suggested she might live it down in time. Um, not if she is going to bring it up herself! Thank goodness
Charles Booker had since entered the primary.
BELATED FOURTH, POST MORTEM EDIT - 08/04/20:Alas, Amy McGrath
narrowly fought off Charles Booker's primary challenge 45.4% to 42.6%, averting an upset. The national party backed McGrath, but much of the
state party surprisingly (but belatedly) backed Booker after he
began to surge. The two biggest papers in the state, the
Louisville Courier-Journal and the
Lexington Herald-Leader, both endorsed Booker. It was close.
Initially, there were
no publicly available polls on the Kentucky primary. There were internal polls commissioned by the campaigns themselves of course, but for the longest time the only public one showed Mitch McConnell
narrowly leading an unnamed generic Democrat in the general 47% to 44%. Towards the end, there finally was a public poll on the primary that showed Booker
eight points ahead of McGrath, but unfortunately the pandemic, early voting, and tardy support made the deciding difference.